Digital Media Analyst

Full Time
Pittsburgh, PA 15222
Posted
Job description

Digital Media Analyst

WHO WE ARE
Experiment More. Risk Less.
The world is full of infinite combinations & outcomes. The only constant is, there is no perfect way. So make haste. Experiment. Move forward. We'll help you get there. We aren’t know-it-alls (because there’s too much to know). Instead, we have a "let’s see what works" mentality. This approach helps drive work we’re proud of and a culture that keeps us going.

WHAT YOU'LL DO
This position will have the opportunity to work on national and local clients placing all media including, but not limited to, social, paid search, video, native, print, TV, radio, OOH and display media. As a part of our Media Team, you will help create best practices and be an industry expert for our clients. This position will also collaborate with other advertising disciplines including account management, creative, interactive, PR, and others.

DAY TO DAY DUTIES

  • Keen ability to turn large sums of predominantly numeric data from various sources into actionable insights and recommendations
  • Gather and interpret data from a variety of sources including Media Reporting tools (Google Campaign Manager, etc.), Digital Analytics tools (Adobe Analytics, Google Analytics, Webtrends, Tableau, Google Data Studio, Adverity), and Social Listening Platforms (Sysomos or similar)
  • Keen understanding of site tagging and tracking methods
  • Ability to interpret numeric and behavioral trends – ability to formulate hypotheses and tell a story
  • Develop reporting templates and deliver insights and analysis in an easy-to-understand manner
  • Provide functional support to the Acct. Mgmt & Media team for Analytics requests
  • Collaboration with clients and internal departments to develop clear business and measurement objectives

WHAT YOU BRING TO THE TABLE
You’re looking for a creative communications agency because you love impactful work. You understand that creativity is best practiced across the agency – UX, strategy, media and account management. You’re a great manager of time, space and people. You have that magical ability to think big picture one minute and get into the weeds the next. You’re curious and an excellent communicator. You’re someone everyone wants to work with. You have an intense work ethic; you take great pride in your work and your agency. You thrive in a constantly changing environment. You are competitive, driven and have a distaste for the word “can’t”. You have a desire to learn and grow. You have an opinion. You like to have fun.

REQUIREMENTS

  • 3+ years in digital media, preferably in analytics specifically
  • Solid qualitative and quantitative experience; Economics, Marketing, Mathematics, or similar background preferred
  • Experience with media optimization, media mix modeling, etc. a plus
  • Excel, PowerPoint & preferred knowledge in DART or Atlas systems (tagging and reporting).
  • Training can be given, but our preference is to hire someone with some knowledge of this.
  • Interest in growing into the strategic segment of the business a plus
  • Experience in program measurement (online and/or offline), campaign attribution, test design (A/B, Multivariate), data visualization
  • Google Big Query or basic SQL experience
  • Tableau & Python experience necessary

BONUS

  • Optimizely or Adobe Target
  • ETL (Extract, Transform, Load) experience

At Chemistry, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and help make communication better for our clients. Chemistry is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic.

#LI-Remote #LI-Hybrid

Job Type: Full-time

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