Job description
Position Overview
What began almost 50 years ago with a collection of ties has grown into an entire world, redefining the American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in his dream and his lifestyle. Building on the brand’s continued success, Ralph Lauren is multiplying these initiatives to further strengthen its European presence with a strategy geared towards locations that reflect the vision and philosophy of the Ralph Lauren brand.
We are seeking a passionate and highly motivated individual to join the Omni-Channel EMEA Data Strategy team. This team support all aspects of customer segmentation, first party data capture and consumer activation along the consumer journey (Media, CRM, Clienteling), for all brands and channels across our EMEA organization.
Reporting into the Data Strategy Manager, the successful candidate will support the team in running analysis and discovering insights on Ralph Laurens customer database, support in the building of customer segmentation used in customer journeys, help facilitate our regular campaigns and monitor the Ralph Lauren database and ecosystem.
This role is a Full Time 12 month fixed Term Contract Internship Starting ASAP
Essential Duties & Responsibilities
Key Responsibilities
- Support on the email, mobile and Direct Mail CRM segmentation strategy, tracking and results reporting
- Support on regular insights and recommendations to the Omni-Channel CRM team to optimize their campaigns & activations
- Work with the Omni-Channel CRM team to support optimization of customer strategy
- Monitor channel performance and customer behaviour to articulate success, learnings, and suggestions to drive performance optimization
- Monitor database growth & retention
- Build strong relationships with the wider business
Experience, Skills & Knowledge
Person Specifications
- Passion to develop analytical expertise
- Numerate & analytical
- Strong communication and organisation skills
- Quick learner, with a taste for discovering new technical tools and spotting data inconsistency
- Ability to work well independently and part of a team
- Knowledge of Excel and PowerPoint
- SQL knowledge would be highly beneficial but not a pre-requisite
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