Job description
Why Superdrug?
Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.
Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
Role Purpose:
SEO is a critical channel within the Superdrug marketing ecosystem contributing a considerable percentage of traffic and revenue to the business each year. You will be managing the day-to-day execution of our SEO strategy.
The role reports into a Senior Digital marketing Manager on the eCommerce team.
A typical day in this role includes:
Increase the organic visibility of our website through the application of best-in-class SEO tactics and constant performance measurement.
Undertake in-depth SEO audits of our website, making on-page and technical recommendations to ensure that they meet best practices and are optimised for local versions of search engines. Work closely our developers, business stakeholders and internal teams to implement the required changes.
Identify UK market search trends and perform detailed keyword research to ensure that our website is optimised for the correct words and phrases.
Work with our lead agency, relevant internal teams, centre of Excellence at ASW
Identify opportunities for the website through detailed analysis of website performance (rankings, traffic and on-page engagement). Contribute strategic recommendations based on that analysis.
Create reports to analyse website performance and communicate findings with relevant stakeholders.
Stay up to date with key algorithm updates, advancements and opportunities within SEO and the broader digital marketing world. Where relevant share this information with key the digital marketing team
Collaborate with PPC manager and wider digital marketing team on campaign management
Establish working relationships with various team; PR, Buying, Merch, Performance Marketing, Tech etc. to drive SEO throughout the business
This job is a good fit for you if:
You are a changemaker
You strive to be the best at what you do
You want to work in one of the UK’s leading eCommerce organisations
You get satisfaction through seeing your ideas come to life
What you’ll need:
Experienced in all facets of SEO (on-site, off-site and tech)
A team player, who’s used to working across numerous departments
Knowledgeable and have a proven track record of successfully implementing SEO tactics, increasing traffic and revenue
A great communicator: the ability to simplify complex data is critical
Proven record of increasing search visibility and driving new customer acquisition
Here's what's in it for you
33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.
We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
2 staff discount codes for yourself and a family member or friend
30% discount on Superdrug Own Brand Products both in store and online
Working in a stylish, modern and collaborative office close to East Croydon Station 3days a week/ 2 days remote
Company pension matching and bonus
Unrivalled Learning and Development programmes
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm
Location: East Croydon
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