Indie Campers is your go-to marketplace for road trips. Aggregating over 3.000 own vehicles plus the campervans, motorhomes and other recreational vehicles of countless individual and professional hosts, we operate across in the US and across 16 European countries - Germany, France, UK, Ireland, Spain, Italy, Switzerland, Austria, Netherlands, Belgium, Sweden, Norway, Finland, Portugal, Croatia and Iceland - and are physically present in over 40 cities.

Set in a mission to democratize road trips by enhancing travel experiences and lowering prices for millions of travellers worldwide, Indie Campers envisions becoming the world's no. 1 road trip provider and is quickly expanding - vertically and geographically - to make it happen on a daily basis.

As the #1 road trip provider in Europe, Indie Campers now humbly challenges itself to replicate it in the US market. Even with all the structure and experience in the bag, it’s gonna be incredibly challenging. Are you up for the challenge and building the team since day 1?

Revenue Team

The Indie Campers Revenue team works across the user lifecycle to develop a compelling global marketplace and community around road trips. We employ data and insights to help us best acquire, engage, serve, monetise and retain travellers and hosts across all of our territories to ensure that our customers are able to go on amazing road trips around the world. The Revenue team consists of our Customer Excellence, Marketing, Supply, Revenue Management and Data teams, so the work you do will depend on your particular blend of skills but will always be customer-centric, data-driven and collaborative as we work on increasing customer choice, value and satisfaction. If you are someone who wants to be part of an exciting multi-cultural, high-growth business and is able to bring their drive and ownership to creating incredible experiences for our customers, we want to hear from you.

Los Angeles

Our only office in the US where we build and fully manage our business and operations for the whole country. It is a place where cross-functional teams, from Revenue and Procurement to Operations teams meet informally, co-create together, have fun, and enjoy the vibrant city vibes.

The Role

We are looking for a dedicated and experienced Marketing Manager to scale Indie Campers in the US markets by driving marketing activities to the right target audience across different organic channels.

You would be responsible for all inbound marketing activities and KPIs focused on increasing organic traffic and our market share. Including but not limited to:

• Developing and prospecting the market from a holistic marketing perspective
• Create and execute an original, forward-looking inbound strategy that reflects Indie Campers core brand values in order to drive inbound marketing growth
• Ensure Indie Campers is always ahead of the curve on understanding marketing innovation to be at the forefront of the industry

As a Marketing Manager, you will work in close co-operation with key teams throughout Indie Campers to ensure sustainable organic growth in your market, including close collaboration with key stakeholders such as operations, product marketing, Technical SEO, customer excellence and Product.

What you´ll do:

• Track and own the organic performance across the applicable web domains and geographies in your market (rankings, sessions, backlinks, share of voice, etc.);
• Continuously optimize and localize website content for the markets, with high attention to detail. Own and manage the content marketing pipeline, proposing topics in line with target KWs, search seasonality, and overall SEO relevance. Own translation, ensure coherence, market fit and accuracy phrasing for website changes.
• Own and manage the PR activity, defining KPIs, develop media relationships and best practice PR processes. Build a content calendar other agile tactics to secure high-quality coverage (online + offline).
• Plan, manage and optimize the blog and new landing pages, from KW research to content creating, coordinating freelancers and reporting. Manage social channels with the Social Media manager in coordination with the market content calendar, track and optimize performance.
• Manage any ad hoc marketing partnerships (blogs and travel sites) and other distribution channels including freelancers and agency management when applicable. Engage and manage relevant partners in the markets, with the goal of increasing organic traffic.
• Analyze, review and scrape competitors’ SEO and overall marketing strategies and tactics in order to benchmark marketing activity on an ongoing basis;
• Campaigns and analysis. Run german market-specific campaigns and initiatives and measure/evaluate the ROI of those marketing initiatives. Ensure the strategy execution is aligned with the devised plan.

Who you are:

• At least 3 years’ of relevant experience in Marketing, with knowledge of Content strategy & creation, SEO, PR, social media and partnerships
• Experience in fast-growth and young business where you have defined core processes, cross-functional working practices and build a strong organic sales pipeline
• Fluent in English (mandatory)
• Native in German
• Experience and knowledge about the media landscape in Germany, Austria and Switzerland (having established relationships with journalists in these markets is a strong plus);
• Comfortable analysing SEO performance and have all the know-how on how to utilize insight from tools like Ahrefs, Accuranker, Google Search Console and Analytics
• High levels of proactivity and problem-solving skills with a can-do attitude (“get stuff done” mindset);
• Outstanding at solving complex problems that require logical reasoning and good intuition;
• Able to work in a highly dynamic and international environment;

What we offer:

• A dynamic position in a young, fast-growing and innovative company
• Continuous training and coaching to develop your Talent Acquisition skills
• Competitive package including private health insurance, Indie Benefits and book free roadtrips European-wide (subject to availability)
• International and informal work environment