Job description

Social Media Manager

Would you class yourself as an expert on social media but want to achieve more from your role?

Do you have what it takes to lead the success strategy for social for one of the fastest growing travel homeworking companies in the UK? Want to be highly rewarded both financially and recognised for your expertise, as you help an entire army of homeworkers increase their sales with the help of your social strategy?

Desired experience
Experience developing social media activities for a franchise or a membership organization. Where both HQ brand social activities and those of the advocates for the brand (franchisees) are closely related, and where sales outcomes are resultant effect.

Attitude and outlook
You relish the opportunity to share your techniques with others. You are comfortable on regular webinars and presenting to large audiences at in-person events. If you enjoy working with the topic of travel, and love an exciting challenge and want a fresh opportunity.

Ready to be exceptional
Ready to join a multi-award-winning travel business brand that has grown 4000% in the last 10 years since shaking up the industry in 2011, and who is growing even more in the UK in 2022 before launching internationally?

Role Info:

+ Assisting the Head of Marketing to devise commercial and effective strategies and activities for delivery by the inhouse team, as well as those of the field (franchisee members).

+ Responsible for proposing channel specific strategies (FB, Insta, TikTok, Linkedin, YouTube), and tactics to achieve the companies Brand objectives, and support the sales objectives for Travel Consultants (Franchisees).

+ Responsible for leading a small team on the daily, weekly, monthly tactical executions. You will be required to distribute social activities appropriately across your team and provide necessary oversight, direction and training support to ensure they deliver to the standard required.

+ Responsible for working closely with our Campaign Content Manager to take direction on how the social touchpoints need to integrate with other campaign touchpoints from a message and creative standpoint.

+ Responsible for providing the leadership and training support required to support our travel consultants to achieve the standard of organic social which increases their reach, engagements and touchpoint opportunities with their social networks and beyond through boosted activities.

+ Responsible for development of a reporting structure for monitoring the impacts of these activities, through a set of KPIs which track performance in social for a range of specific brand and campaign objectives.

+ Responsible for helping define and develop agency style service packages for the purpose of servicing social media related activities on behalf of travel consultant franchisees.

+ Responsible for managing and resourcing the delivery of trade partner activities

+ Top of market salary

+ Plus pension, discounted travel, opportunity to visit some fantastic locations

+ Product / Service: Award-Winning travel home-working company

+ Growth: Over 400% in the last 5 years. Record sales in January 2022 despite a pandemic.

Who:

A multi-award-winning fast-growing travel company that has helped 100’s of first-time travel homeworkers start their very own travel businesses. We’re expanding rapidly out of Covid and looking to grow the very best team ahead of the next peak period in travel.

Reasons to join us:

+ Home Working Agency of The Year’ 5 years in a row

+ Top 5 of all home-working companies in the UK (travel)

+ Top 5% franchise in the UK

+ We offer the widest choice of holidays in the UK

+ Fully independent with over £2billion per year of buying power

+ We are expecting the next 2-3 years in travel to be the biggest ever in terms of growth

+ Featured continually in the trade press, national press

About You:

You will be a passionate and professional communicator, curious, articulate and rigorous content producer with an eye for detail.

You will be able to rapidly navigate the range of different travel type campaign offers/content and brands which we work with as trade partners as we promote these to and on behalf of the travel consultants, working with other members of our team.

You will be able to contextualise your work in a framework of other related content.

You will be passionate about driving measurable outcomes and impacts. Looking for opportunities to test and learn and demonstrate the value and impact of your team's work. Providing evidence of the effect on audiences, and sharing this for internal and external communications.

The Role:

Your role will lead our social strategy and implementation, from a planning through to day to day implementation point of view.

Reporting with specifics and detail to the Head of Marketing, and collaborating with other members of marketing the wider business team to execute on social with quality, and catalyse engagements and touchpoint opportunities for Travel Consultants to connect with their audiences.

You will have a degree of management responsibility to ensure the quality of work delivered across the social media team meets a standard required and adheres to the aspirations and goals of the business.

You’ll need skills and experience in the following areas:

+ Advocacy, training for virtual or in-person training

+ Audience insights, and social channel development, trends analysis

+ TikTok - channel management experience

+ Social content creation and best practice and trends

+ Engagement mechanics, initiatives, incentives and data capture.

+ Amplified content and micro/influencer strategy

+ Deep audience and behavioral insights, dashboards and reporting

+ Scheduling and sequencing activities.

+ Managing social across multiple platforms, in house and distributed teams.

Here is where we see you need the experience to kick ass at this role:

+ Minimum 7 years working within a social media team 3yrs in a senior or lead role.

+ You need to be a confident leader as well as a collaborator

+ Diligent attention to the details others might miss

+ Find new angles and insights which differentiate content pieces from the noise in the marketplace.

+ Seek and develop social media mechanics which connect buyer journeys and touchpoint marketing to deliver behavioral changes.

+ Respond positively to constructive feedback from any member of the team, or travel consultant or trade partner community when it’s received.

+ Read and respond to the market and audience sentiment around sensitive topic areas eg Climate change

+ Work effectively and efficiently with the wider business

+ Develop practices which help the business access, use and recycle social content easily.

+ Work with other members of the marketing team to look for opportunities to support their outcomes with the benefit of outstanding content.

+ Be an inspiration to your fellow team mates

+ Work in such a way that you consider your impact on others.

Moving the needle:

+ You will by next year have moved the needle by 5 to 10 x on our follower audiences on channel audiences

+ You will have increased our visibility and reach of our brand 5 x

+ You will have increased our Travel Consultant brand adoption in social by 300%

+ Traffic from social increase by 300%

The Reward for You:

As one of the UK’s fastest-growing travel and franchise companies, the opportunities for you to grow your role and responsibilities are endless.

You’ll have the opportunity to make a name for yourself within a business that is well known within the travel industry and making waves within the franchise sector, plus you can make a real difference in the lives of our newly minted business owners.

As you grow, you can grow within our business. There are ongoing opportunities to progress your career within many areas of our business.

Sounds like a good fit? Apply here for a fast-track to the perfect career.

Application notice… We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect you may be contacted by email, text or telephone. Your data is processed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.

If you have any pre-application questions please contact us first quoting the job title & ref. Good luck.

Job Type: Full-time

Salary: £35,000.00-£45,000.00 per year

Benefits:

• Casual dress
• Company events
• Employee discount
• Flexible schedule
• Free or subsidised travel
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus scheme

Work Location: Hybrid remote in Bournemouth, BH23 6NW

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