Job description
Job Description :
Title: Sales Specialist- MA
Role Location: Metro Boston
We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer! We produce an assortment of over 200 outstanding brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world!
Context/Scope:
To deliver excellent performance against the Diageo Beer Co portfolio through effective territory management in North & South Shore MA with key account customers, distributors & Diageo Beer Co.
Execution Responsibilities:
- Assist in the delivery of annual, quarterly and monthly execution targets for the assigned market
- Establish and lead an agreed upon account universe to improve sales opportunities using the QDVP3 model (Quality, Distribution, Visibility, Price, Promotion and Persuasion)
- Negotiate and increase Beer & PAB presence in the on and off premise channels
- Sell in new innovation brands and displays in key accounts.
- Plan and handle trade A&P against shown growth drivers
People Management Responsibilities:
- This role has no direct reports
- This role will work with distributor personnel, relevant agencies (Inspira/MKTG) to achieve agreed upon goals
- Reports to MA Distributor Manager
Complexity of Role:
- Lead the performance in account universe against National Execution Plan (NEP)
- Set goals and measure performance in accounts using internal resources, ie. Annual Business Planning Tool, Quarterly Business Reviews, Monthly Communication Meetings, Distributor Scorecard, Local A&P ROI, Monthly Flash Depletion Reports,
- Market complexity is HIGH, includes interaction with 3rd party agencies, significant Chain and On Premise influence and a high investment market with heavy program execution expectations
- Ability to work independently
Key Outputs:
- Daily/Weekly account level Pre Plans
- Develop account level goals for Quality, Distribution, Visibility, Price, Promotion and Persuasion (QDVP3)
- Develop and Deliver the Guinness Quality plans in the On Premise
- Influence and empower wholesalers to complete against the key sales drivers by brand for the assigned territory.
- Plan and handle investment (Beer & PABs) for assigned territory
- Assist in the planning and execution of kick-off meetings for new innovation and programming initiatives as needed
- Analyze on/off premise channels within territory to effectively plan and implement promotional activities
- Work with National Account and Retail Chain teams, as needed, to coordinate key account planning at wholesalers within the areas of responsibility.
- Identify local growth opportunities that tie into the NEP
- Provide grounded market insights including industry dynamics and competitive information
Qualifications and Experience Required:
- Undergraduate degree required. Must be a self-starter with a consistent track record in influencing others with the use of fact based selling. Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.
Knowledge:
Tier 1 major market wholesaler management; consumer need states; retail sales in chain grocery, independent liquor and on-premise; detailed understanding of wholesaler operations; validated influencing skills. Detailed understanding of competitive activity, market dynamics, and quality standards. Understanding and application of data analysis. Uses and implements metrics to measure performance
Skills:
Skills:
Persuasive selling and negotiation; problem solving; planning/organizing; proficiency in Microsoft office; financial savvy; outstanding written and electronic communication; meaningful abilities to influence internal and external partners; possess a positive outlook; excellent negotiator; exhibits independence, resiliency and tenacity. Process oriented. Understands and applies interdependencies across functions. Self starter, forward thinking change agent.
Salary Range:
Minimum Salary:
$56,077.50
Maximum Salary:
$93,462.50
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US based employees are eligible for healthcare benefits, retirement benefits, short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/pers listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the roles primary location.
Worker Type :
Regular
Primary Location:
Off Site Massachusetts
Additional Locations :
Job Posting Start Date :
2022-05-18-07:00
Salary Range:
Minimum Salary:
$56527.5
Maximum Salary:
$94212.5
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.
(Benefits/perks
listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.
bottlesandcaps.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, bottlesandcaps.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, bottlesandcaps.com is the ideal place to find your next job.